A/B Test: Persuasive CTA

About the client

t's a digital platform that enables healthcare professionals to electronically prescribe medications and exams. It streamlines the creation and delivery of digital prescriptions, making the process faster and safer for doctors and patients. They also have a pharmacy marketplace.

Hypotesis

if, we add a more persuasive CTA including the brand name
then, conversion rate will increase
because Including the brand name in the CTA brings greater trust and authority

Results

-4%

Bounce Rate

+4%

Conversion Rate

+19%

Click Through Rate

A/B Test Objective

Increase the number of doctors registering on the platform.