Jewlery E-commerce Project

About the client

Recognized as one of the most innovative brands in the jewelry industry, this company stands out for its tradition and excellence in the market. With sophisticated and carefully crafted communication, it is a reference in design, quality and exclusivity, winning over customers all over the country. Specializing in creating pieces that celebrate special moments, the brand is synonymous with timeless elegance and beauty.

Objective

The goal was to increase the organic visibility of the brand on Google. Today, it represents the second-largest jewelry e-commerce in the country, achieving keywords aligned with user search intent resulted in greater visibility on Google. Several A/B tests and user experience analyses were conducted to enhance the conversion rate.

CMS Migration Case (VTEX to DECO)

The goal was to increase the organic visibility of the brand on Google. Today, it represents the second-largest jewelry e-commerce in the Country. Achieving keywords aligned with user search intent resulted in greater visibility on Google. Several A/B tests and user experience analyses were conducted to enhance the conversion rate.

Translating the graph 🤫: It is possible to observe in the graph that the migration occurred without losses, with very little oscillation, which is expected of a migration conducted rigorously with SEO. It was a long migration, with almost 3 months of duration, with a split test of 50% between CMSs.

Translating the graph 🤫: You can see a massive drop in Core Web Vitals numbers, which is perfect! The lower the number, the better the user experience and for Google.

A/B Test: Pop-Up With Discount Coupon

Added a Pop-Up at the Cart that appears if the visitor is exiting the website without buying (web) or after some seconds without buying (mobile) offering an extra discount (coupom) that represented 40% of the revenue of the client in a week.

+40%

Results

Revenue